A nonprofit called the Recycling Partnership gives cities grants for supplies like recycling bins along with consulting to help expand recycling, funded by corporations like Coca-Cola and Pepsi that are desperate for a bigger source of recycled materials as they aim to increase recycled content in their packaging. The nonprofit also works with those companies to help them create products and packaging that are actually recyclable.

Closed Loop Partners, which also works with large corporations, invests money from those companies in startups such as rPlanet Earth, an L.A.-area startup that has a closed-loop plant that takes in plastic containers and bottles and converts them into new food-grade containers onsite, in a world first. The fund also invests in startups with innovations across the entire recycling system.”We recognized that it wasn’t just one part of the system that needed to be solved for—we needed to address all of it in different ways,” says Ellen Martin, VP of impact and strategic initiatives at Closed Loop Partners.

Those investments include some companies that focus solely on municipal recycling. In many cities, the current model has private companies, like Waste Management, that handle both trash and recycling for the city. But their business model is challenging for recycling rates. Waste Management rapidly expanded beginning in the 1970s, privatizing waste services that were formerly run by cities and now serves more than 21 million municipal and business customers.

But the largest part of its business is trash, not recycling. (In 2018, its collection and disposal business made $693 million on a year-over-year basis, while its recycling business fell by $197 million.) Since it makes money when materials end up in a landfill or waste-to-energy plant, but loses it when people recycle, the company has no financial incentive to help increase recycling rates. “Big Waste” companies now run the majority of landfills in the country.

Government can help change this, whether the laws are in the form of waste-reduction targets for a city or financial incentives to recycle, like the bottle bills that offer cash for recyclables that are in place in many states. “In pretty much all countries in the world, [those] that have high recycling rates have a significant set of regulations supporting that that actually makes the system functional,” says Rob Opsomer, systemic initiatives lead at the Ellen MacArthur Foundation, an organization that focuses on the circular economy.

In Oregon, which recently expanded its bottle bill program, 90% of beverage containers were recycled in 2018; nationally, only about 29% of plastic bottles are recycled. Governments could also choose to add new taxes to landfills so trashing materials is less economically appealing. “The cheap economics of landfilling here in the U.S. is one of our biggest struggles,” says Kate Bailey, director of Ecocycle Solutions, a nonprofit that handles recycling in Boulder, Colorado.

Transportation is another challenge. Glass, for example, is easy to recycle, but heavy to move—and because most glass recycling is centralized, it’s often uneconomical to ship it to those facilities. Closed Loop Partners has also invested in companies like AeroAggregate, which turns glass into a construction material that can be produced locally, increasing the value.

SORTING

When a truck picks up recyclables from curbside bins, they take them to sorting facilities. Inside these centers, called “MRFs” or materials recycling facilities, people work with automated equipment to sort through the detritus of everyday life. Trucks dump mixed materials into the facility, where it’s loaded onto a conveyor belt; typically, in a first step, people standing next to the machine quickly pull out trash and materials like plastic bags that can jam equipment.

As materials move through a facility, the system uses gravity, screens, filters, and other techniques to separate out paper, metal, glass, and plastics; optical sorting equipment identifies each type of plastic. (It’s worth noting that the tiny numbers printed on plastic packages—#1 through #7, with the 1 through 6 standing for specific types of plastic and 7 standing for every other type—were never intended to help consumers recycle but were initially meant to aid in this type of sorting at recycling plants when it was done more manually.)

Sorting is a crucial step to get right, because “cleaner” bales of each material are more valuable and can be turned into higher-quality recycled materials. PET plastic in water bottles, for example, is much more valuable than many other types of plastic, so it’s important to separate. If broken glass gets into the paper stream, the value of the paper drops. In some cases, contaminants such as plastic bags can also get in the machines and cause expensive shutdowns.

For humans, work at sorting facilities is repetitive, unpleasant, dangerous, and difficult to do accurately at a high speed. But new technology is attempting to improve the process. AMP Robotics uses robots to sort materials—something that isn’t new—but uses advanced computer vision and machine learning to do it more accurately. In an industry with labor shortages and high turnover, the robots can replace most workers.

The technology is able to track the type of material and can also recognize specific products (say, Coke bottles) to gather stats on how many of those products are making it through the recycling system and to potentially give the opportunity for brands to take back those products in a closed loop. In Denver, for example, the system made it possible to start recycling coffee cups.

“Our vision is to continue to innovate with the AI so it can be used to operate an entire recycling facility optimizing for highly pure commodities at high efficiency to drive down costs,” says Matanya Horowitz, founder and CEO of AMP Robotics. “The opportunity is to create something that is much more like an automated manufacturing facility. We see this as the path to making recycling more economically sustainable.”

The technology improves the economics of recycling both by reducing labor costs and by sorting more accurately so that the final bales sent to recycling plants are purer and worth more. The equipment, which requires a simple retrofit to existing machinery, also works quickly—picking up to 80 items each minute—and can work 24 hours a day.

The system can also work on a relatively small scale, without requiring the volume of a large community needed to justify a large facility. All of this means that recycling can become more affordable and, therefore, more likely to happen. The company has installed its system in more than a dozen facilities to date and has dozens more in its pipeline. It also works with e-waste, another large and growing segment of trash.

After materials are sorted, they travel to a reprocessor—such as a paper mill or a plastic reclaimer—to be turned into new materials that can then be sent to manufacturers. Inside a facility that reclaims plastic, magnets and other technologies pull any leftover metal out of the trash, and huge grinders chew up plastic into tiny flakes, which can then be melted, filtered, and made into plastic pellets that can be shipped to a factory to be remade into something new.

For some materials, processing works smoothly. Aluminum cans, for example, go to a processing plant that shreds them into tiny pieces, sorts out any stray pieces of plastic or paper, and melts the metal in giant furnaces, creating a valuable material that can be fully reused in new cans. Traditionally, the process hasn’t worked that well for other materials; when you chop up and melt some plastics, the result is a lower-quality material that can only be reused a limited number of times. Other products are hard to recycle because they contain multiple types of plastic, or because the plastic is dyed. But this stage of the recycling process is also poised to transform.

IBM has new technology that can recycle mixed, contaminated plastic that would have been difficult or impossible to reclaim in the past. A cotton-polyester-blend T-shirt, for example, can be transformed back into pure cotton and pure, virgin-quality polyester. A startup called Loop Industries has a pilot plant that can use chemical recycling to transform low-value plastic, even ocean plastic, into new, clean packaging for customers like PepsiCo.

A new recycling plant under construction in Ohio will use a gas solvent and filtration to recycle polypropylene, or #5 plastic—something that typically isn’t recycled now, especially when it’s in something like a carpet backing—into a pure new material that can be used to make new food packaging. A biotech company in France recently demonstrated that it could use a biological process to recycle polyester T-shirts or colored plastic bottles into clear bottles.

Biocellection, another startup, has a chemical recycling process that can turn polyethylene film—anything from plastic bags to bubble wrap to shrink wrap—into higher-value chemical intermediates that can be made into other products, from nylon to paint. While the number of places with plastic bag bans are expanding in the U.S., bags are still a key product to figure out how recycle: Some states are trying to stop local governments from enacting the bans, and the EPA estimates that Americans use 380 billion plastic bags and wraps each year.

Bags can be recycled into a few products now (though they can’t go through standard sorting equipment, where they can clog machinery), but conventional recycling processes don’t work on them. “When you mechanically recycle polyethylene, the end product is not very valuable,” says Jeanny Yao, the cofounder and chief technology officer of Biocellection. “So that’s why this type of material is often a big part of what goes into landfill plastic. What we’re trying to do is really make recycling economical by increasing the value of the output of the final thing that you get out of the process.”

“To shift the needle and get recycling rates over 10%, you really need to focus on these low-value plastics,” says Priyanka Bakaya, CEO of a startup called Renewlogy. The company, which was founded at MIT, works with mixed plastics that otherwise likely wouldn’t be recycled and turns them into a low-carbon, cost-competitive fuel. It currently has a pilot plant in Salt Lake City, another under construction in Canada, and a third in the pipeline in Phoenix.

Each of these companies are in the early stages, along with others in the space, but their technology could make it more likely that products are recycled. “The caveat is that they remain a largely unproven technology,” says Opsomer.

Implemented the wrong way, some argue that some of these new technologies could also promote the use of plastics that we might otherwise phase out. “It’s saying, hey, your disposable fork, that plastic pouch you couldn’t recycle—all these nonrecyclable plastics, throw them in a bag and, and we’ll somehow do something with it,” says Bailey. “The problem is it’s just perpetuating the cycle of disposable, single-use plastics.”

Still, Yao says, even if we largely eliminate products like plastic straws or forks, we’ll still have a legitimate need for things like plastics used to keep food fresh so it doesn’t end up as food waste—and for those plastics that can’t be recycled easily now, we could soon have better options.

Paper also ends up in recycling bins in huge quantities, including the growing pile of cardboard packages from Amazon and other e-commerce companies. As with plastic, China used to accept mixed paper from the U.S. and then stopped taking it because the loads were so contaminated. But there’s still demand for recycled paper, and that means that paper mills are under construction or reopening in the U.S. “What we’re finding is that a lot of companies in China actually still want this material, and since the government isn’t allowing it to come through directly, companies from China are investing in paper mills in the United States,” says Croke.

A company called Nine Dragons Paper bought mills in West Virginia, Wisconsin, and Maine; Shanying International bought a mill in Kentucky. The bales of paper sent to those facilities may be cleaner than what was sent to China in the past. “I think the [Chinese ban] has been a strong wake-up call that markets are fragile and we need to clean up our streams and invest in modern equipment to succeed long term,” she says. “That is what is going to improve our material.”

DESIGN

For many products and packages, their recycling fate is determined long before they end up in a recycling bin. The problems start with designers who often don’t have the right tools to make the decisions that will lead to future recyclability. Seemingly simple details might make something unrecyclable: A container, for example, might be made of #2 plastic but have an outer sleeve made of #1 plastic. Both are easily recyclable, but in a sorting facility, automatic equipment will see the label and identify the material incorrectly, sending the package into the wrong pile, where it becomes a contaminant.

“We’re hoping that more conversation starts to happen between designers and recyclers,” says Ecocyle’s Bailey. It’s becoming more common, she says, that designers and companies tour sorting facilities and processing plants so they better understand what will happen at the end of the product’s life.

Autodesk, the design software company, has a tool that helps designers understand the recyclability of materials. It’s also interested in developing more sophisticated tools. As software moves in the direction of generative design—where designers input constraints about strength, cost, or other requirements, and the program automatically spits out options—it’s possible that other stakeholders, including recycling companies, could also enter constraints themselves, collaborating in the design.

“How do we re-create this connection between the designer who is ultimately making the choices to the recycling facilities that actually have the constraints of what can be recycled or not?” says Zoe Bezpalko, sustainability strategy manager at Autodesk. “I think today there’s definitely a misconnection there, but there are opportunities through technology.”

When companies take back their own products at the end of a product’s life, that also creates new opportunities for design. 57st. Design, a startup furniture company, launched a service to take back, fix up, and resell its products in 2018 but quickly realized that if it tweaked its designs, the pieces would be easier to restore (some parts are now interchangeable between a bed or a cupboard or a desk, for example).

Orangebox, which designs office chairs, went through a similar process of redesigning its products for easier disassembly to recover materials. Ikea, which is beginning to reinvent itself as a circular company, is also beginning to change its own designs. A team at the Agency of Design, a U.K.-based design studio, realized that manufacturers don’t typically have the financial motivation to design for recycling if they’re not actually taking products back. During one experiment, they realized the solution lay in “connecting the manufacturer with their waste, to create the right motivations to redesign their product,” they write on their website. “Ultimately, this meant designing the system before the product.”

END MARKETS

The system only works if there’s demand for recycled materials—something that can be challenging for plastic when the price of oil is low (though Closed Loop Partners found that if companies committed to buying recycled plastic at a fixed price over the years, they would ultimately save money).

For years, brands have said that they want to buy more recycled content but that there isn’t enough supply. “When you talk to the brand, they often say, we cannot increase recycled content because the supply of high-quality materials is not there, and when we talk to the recycler and they say, well, we would recycle but the demand is not there,” says Opsomer, from the Ellen MacArthur Foundation . “It’s a bit of a deadlock, and someone needs to step forward to break that impasse. I think that’s something we see happening now.”

In late 2018, a long list of major corporations, from Coca-Cola and PepsiCo to Unilever and H&M, committed to making packaging that is reusable, recyclable, or compostable by 2025; many also committed to increase the recycled content in that packaging. Nestlé Waters plans to increase the recycled content in its bottles to 50% in the U.S. by 2025, for example. The companies that the Ellen MacArthur Foundation works with have increased their targets from an average of 2% recycled content to 25%.

That demand is critical to increase recycling rates, Opsomer says. At the same time, he says, plastic use is increasing so much—especially in countries that have far less recycling infrastructure than the U.S.—that it’s equally important to find ways to reduce the amount of waste that society generates.

Right now, roughly 95% of the value of plastic packaging is lost after its first use, or $120 billion globally. At least eight million metric tons of plastic end up in the ocean. The problem isn’t just about landfills or ocean plastic; if plastic can be recycled, it can also make a meaningful difference for the climate. The vast majority of plastic products are made from virgin plastic. If the industry doesn’t change, plastic production alone could use 15% of the global carbon budget by the middle of the century.

“We need to go upstream and to tackle the problem at the source and see where can we eliminate plastic we don’t need, like straws, and forks, and so on,” says Opsomer. “And crucially, where can we innovate towards new delivery models that get products to people without relying on single-use packaging?” One example, he says, is Loop, a new pilot that major companies are using to test the viability of reusable packaging for products like deodorant or ice cream. “We need much, much more action from industry on the elimination of unnecessary items.”